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  • ABD announces Sterling Reserve Cup for the India vs New Zealand Cricket T20 and ODI Series

    Sterling Reserve, the star brand of Allied Blenders and Distillers Limited (ABD) announced that it will be the title sponsors for the Indian cricket tour of New Zealand, beginning November 18, 2022

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  • ABD drives premiumisation, launches X&O Barrel Premium Whisky for millennials

     

    Allied Blenders and Distillers (ABD) Ltd., the largest Indian spirits company followed its recent launches with its premium offer X&O Barrel Premium Whisky today.

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  • ABD launches two innovative products, Srishti with curcumin and Sterling Reserve B7 Whisky Cola

     

    Srishti Premium Whisky is a disruptive innovation with the infusion of curcumin, the active ingredient of turmeric. Sterling Reserve Whisky Cola is with the infusion of cola, the choice of young adults.

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ABD announces Sterling Reserve Cup for the India vs New Zealand Cricket T20 and ODI Series

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ABD drives premiumisation, launches X&O Barrel Premium Whisky for millennials

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ABD launches two innovative products, Srishti with curcumin and Sterling Reserve B7 Whisky Cola

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